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New brand for Yokogawa industrial automation


New brand for Yokogawa industrial automation

Yokogawa Electric Corporation announces OpreX, an all-new comprehensive brand for the company’s industrial automation (IA) and control business. The OpreX brand encompasses the entire range of the company’s IA products, services, and solutions. With the new OpreX brand, Yokogawa aims to deliver integrated solutions that support a customer’s transformation and growth through the lens of its business needs.

The brand comprises the following five categories:
OpreX Transformation: Comprehensive solutions that take the broad view in driving excellence throughout an enterprise’s business activities, from production through to supply chain optimisation, and risk and business management.
OpreX Control: Reliable control systems that respond quickly to changes in management and operations and establish the foundation needed for high efficiency, high quality, safety, and stability in plant operations.
OpreX Measurement: Field instruments and systems that enable high precision measurement, data acquisition, and analysis.
OpreX Execution: Flexible, agile project implementation services, built on a strong global track record
OpreX Lifecyle: Maintenance and development services designed to deliver optimised operations over the entire plant lifecycle whilst working side-by-side with customers.

In the coming months, Yokogawa will be strengthening the product, service, and solution portfolio under the OpreX brand. These represent the company’s integrated approach to industrial automation, and are designed to enable the realisation of Synaptic Business Automation, which is the guiding concept for the Yokogawa IA and control business.



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