When HANNNOVER MESSE opens its doors in April 12-16 2021, companies will once again have the opportunity to bring their products to life at the world's leading trade fair for industrial technology – analog, digital and hybrid.
The megatrends of digitalization, individualization and climate protection are the key drivers of industrial change in our times. The industrial transformation unfolding around us is moving at great speed and is immensely disruptive. It is bringing radical change to industrial communication, product development, production and logistics, and this in turn is driving demand-side behavior, with industrial customers now facing very different needs and challenges than only a few years ago.
Visions of the Future
The lead theme “Industrial Transformation” describes the effects that the megatrends of individualization, climate protection and − more particularly − digitization are having on industry. We are in the midst of a transformation that encompasses all stages of the industrial value chain. That’s design, development, production, logistics, energy supply and related services – everything. This has major implications for the demand behavior of manufacturers as buyers of capital plant and equipment.
Increasingly, CEOs, production, logistics and supply chain managers, design and development engineers and energy managers are defining their individual requirements and sifting through the wide array of products, tools, components, integrated systems and cooperation partners on the market. They then carefully select the ones that will help them boost the competitiveness of their organizations and sustainably grow and develop their business models.